LEGO® fans, families, builders, and collectors from across southeastern Wisconsin will gather in Racine September 26–27 for Brick Cities Milwaukee, a two-day LEGO® fan convention built around creativity, community, and the local LEGO® scene.
Brick Cities Milwaukee will feature custom LEGO® creations from talented builders, LEGO® vendors and collectibles, interactive activities, kid-focused experiences, and opportunities for guests to meet and connect with fellow fans.
To create a comfortable, high-quality experience for guests, admission is offered in scheduled two-hour sessions throughout the weekend with an optional VIP package that adds 30 minutes to the ticketed time and an event shirt. Guests select their preferred session when purchasing tickets, helping manage crowd sizes while giving families plenty of time to explore the displays, shop vendors, participate in activities, and enjoy the event.
The event is designed for everyone from families with young children to serious collectors and experienced adult builders.
“Brick Cities is built around a simple idea: the best LEGO® events should showcase the people and creativity already inside the local community,” said Rob, founder of Brick Cities. “Southeast Wisconsin has an incredible community of builders, collectors, families, and LEGO® fans, and we want them to be the centerpiece of this event.”
Rather than bringing in a predetermined traveling show, Brick Cities works with local builders, vendors, LEGO® user groups, and Bricks & Minifigs stores to create an experience that reflects each individual market.
Guests attending Brick Cities Milwaukee can expect:
- Large, medium, and small custom LEGO® builds and original creations
- Local and regional LEGO® builders and exhibitors
- Vendors selling sets, minifigures, parts, accessories, and collectibles
- Activities and experiences for kids and families
- Opportunities to meet fellow fans and members of the local LEGO® community
- Experiences designed for casual fans, families, collectors, and serious builders alike
“I regularly say that, ‘Everyone LEGO’s differently’. One of the things we care most about is creating an environment that works for every stage of the LEGO® journey,” Rob said. “A child who just started building should be just as excited to attend as someone who has been collecting or building for 30 years.”
Brick Cities Milwaukee will take place September 26–27, 2026 at Festival Hall in Racine.
Tickets and additional event information are available at www.brickcities.org.
Builders, vendors, and LEGO® groups interested in participating can also find registration information through the Brick Cities website.
About Brick Cities
Brick Cities produces LEGO conventions for fans of all ages focused on creativity, community, and local participation. Events bring together custom builders, collectors, vendors, families, and LEGO® enthusiasts of all ages for an interactive experience designed around the local LEGO® community.
Brick Cities events are built by locals, for locals, with an emphasis on showcasing the builders, businesses, and fans who make each community unique.
LEGO® is a trademark of the LEGO Group, which does not sponsor, authorize, or endorse Brick Cities.