What is the Fresh Thinking Entrepreneurial Challenge?
This is a 12 month reading challenge that will help you to evolve as an individual and as an entrepreneur. We have 12 books selected that each cater to personal growth, business ideas, social development, brand strengthening and making your business better. We will be selecting a new book every month and your challenge, should you choose to accept, is to read these books and grow. It’s pretty simple and we hope you’ll get a fresh entrepreneurial lense to see your business through.
Good to Great by Jim Collins
Challenge Book 1
“Good to Great” by Jim Collins is a groundbreaking business book that explores why some companies make the leap to greatness while others falter. Through extensive research and analysis, Collins identifies key principles that distinguish exceptional companies from merely good ones, emphasizing the importance of disciplined leadership, strategic focus, and a culture of excellence. Drawing on insights from successful companies like Walgreens and Kimberly-Clark, “Good to Great” offers timeless lessons for leaders aspiring to achieve sustainable growth and enduring success.
